Most organisations don’t have a design problem - they have a clarity problem. Too many choices, too many constraints, and too little shared understanding of what they’re actually building and why.

That’s where we come in.

Soda Studio is a strategic product design agency. We combine product strategy, UX/UI design, user research and design operations into one practice - because great products aren’t made by handing work between disciplines. They’re made when those disciplines think together from the start.

Our team of 20 designers, researchers and strategists works closely with organisations like Heineken, ING, Mastercard and Fairphone to move from complexity to clarity. We’re human-centred by conviction, not by process: that means real research with real users, honest recommendations, and an iterative approach that tests assumptions early rather than late.

We also work at the frontier of AI-assisted design - not because it’s new, but because it helps us do better work, faster, for the organisations we partner with.

What we care about most is outcomes that last beyond the project.