About us
About us
About us
We are Soda studio. A team of creative specialists in product strategy, design and research. Based in Amsterdam.
Impactful experiences, thoughtfully designed
We create digital solutions that make a difference. Innovative products that seamlessly blend strategy, design and technology. Our passionate team of creative designers and researchers work closely together to bring your experience to life in a fresh and unique way in the digital world.
Our human-centred approach ensures that the user is always at the forefront. Through in-depth research, creative thinking, AI-assisted tooling and an iterative process, we design solutions that not only look great but truly work.
With a keen eye for detail and a healthy dose of creativity.
Impactful experiences, thoughtfully designed
We create digital solutions that make a difference. Innovative products that seamlessly blend strategy, design and technology. Our passionate team of creative designers and researchers work closely together to bring your experience to life in a fresh and unique way in the digital world.
Our human-centred approach ensures that the user is always at the forefront. Through in-depth research, creative thinking, AI-assisted tooling and an iterative process, we design solutions that not only look great but truly work.
With a keen eye for detail and a healthy dose of creativity.
Impactful experiences, thoughtfully designed
We create digital solutions that make a difference. Innovative products that seamlessly blend strategy, design and technology. Our passionate team of creative designers and researchers work closely together to bring your experience to life in a fresh and unique way in the digital world.
Our human-centred approach ensures that the user is always at the forefront. Through in-depth research, creative thinking, AI-assisted tooling and an iterative process, we design solutions that not only look great but truly work.
With a keen eye for detail and a healthy dose of creativity.
This makes
us Soda.
We thrive in complexity on a large scale
From intricate user journeys to large-scale global platforms, we design tailored solutions that simplify the complicated and elevate the user experience. Every detail is carefully considered, ensuring seamless interactions that feel effortless.
Passionate experts, perpetual learners
We're always exploring the latest tools, AI advancements and design innovations. We bring real expertise to every project. No matter the challenge, our team has the skills and mindset to deliver.
Great taste, strong convictions
Our best work comes from clarity of vision and an uncompromising commitment to quality. We trust our instincts, embrace bold ideas, and shape products that stand the test of time.
This makes
us Soda.
We thrive in complexity on a large scale
From intricate user journeys to large-scale global platforms, we design tailored solutions that simplify the complicated and elevate the user experience. Every detail is carefully considered, ensuring seamless interactions that feel effortless.
Passionate experts, perpetual learners
We're always exploring the latest tools, AI advancements and design innovations. We bring real expertise to every project. No matter the challenge, our team has the skills and mindset to deliver.
Great taste, strong convictions
Our best work comes from clarity of vision and an uncompromising commitment to quality. We trust our instincts, embrace bold ideas, and shape products that stand the test of time.
This makes us Soda.
We thrive in complexity on a large scale
From intricate user journeys to large-scale global platforms, we design tailored solutions that simplify the complicated and elevate the user experience. Every detail is carefully considered, ensuring seamless interactions that feel effortless.
Passionate experts, perpetual learners
We're always exploring the latest tools, AI advancements and design innovations. We bring real expertise to every project. No matter the challenge, our team has the skills and mindset to deliver.
Great taste, strong convictions
Our best work comes from clarity of vision and an uncompromising commitment to quality. We trust our instincts, embrace bold ideas, and shape products that stand the test of time.
Our team.
Daniela
UX Designer
Daniela
UX Designer
Daniela
UX Designer
Deeksha
UX Designer
Deeksha
UX Designer
Deeksha
UX Designer
Frank
UX Designer
Frank
UX Designer
Frank
UX Designer
Jasper
UX Designer
Jasper
UX Designer
Jasper
UX Designer
Jeroen
Managing Partner
Jeroen
Managing Partner
Jeroen
Managing Partner
Laurens
UX Designer
Laurens
UX Designer
Laurens
UX Designer
Leslie
UX Designer
Leslie
UX Designer
Leslie
UX Designer
Lieke
UX Designer
Lieke
UX Designer
Lieke
UX Designer
Lilly
UX Designer
Lilly
UX Designer
Lilly
UX Designer
Madina
UX Designer
Madina
UX Designer
Madina
UX Designer
Marlies
Head of Operations
Marlies
Head of Operations
Marlies
Head of Operations
Miriam
Head of Design
Miriam
Head of Design
Miriam
Head of Design
Nadieh
UX Designer
Nadieh
UX Designer
Nadieh
UX Designer
Raven
UX Designer
Raven
UX Designer
Raven
UX Designer
Robin
UX Designer
Robin
UX Designer
Robin
UX Designer
Rosa
UX Researcher
Rosa
UX Researcher
Rosa
UX Researcher
Tim
UX Designer
Tim
UX Designer
Tim
UX Designer
Werner
UX Designer
Werner
UX Designer
Werner
UX Designer
We design digital experiences that feel effortless, human and distinctly yours. Through sharp strategy, thoughtful design and user-driven research.
What we can
do for you.
Discover
your unique
north star.
Discover your unique north star.
Discover your unique north star.
We help you shape a clear product
strategy and define the right
opportunities to pursue.
We help you shape a clear product strategy and define the right opportunities to pursue.
We help you shape a clear product strategy and define the right opportunities to pursue.
Design
stand-out
products.
Design stand-out products.
Design stand-out products.
We design intuitive, scalable
products and services that
people love to use.
We design intuitive, scalable products and services that people love to use.
We design intuitive, scalable products and services that people love to use.
Research
valuable
insights.
Research valuable insights.
Research valuable insights.
We translate user research into clear,
actionable improvements that move
the needle.
We translate user research into clear, actionable improvements that move the needle.
We translate user research into clear, actionable improvements that move the needle.
Build
effective
teams.
Build effective teams.
Build effective teams.
We embed design thinking, refine CX
workflows and integrate AI-assisted
tools for smarter and faster teams.
We embed design thinking, refine workflows, and integrate AI-assisted tools for smarter and faster teams.
We embed design thinking, refine workflows, and integrate AI-assisted tools for smarter and faster teams.
A snapshot of
our clients.
Awards.
2025
JDE Peet's
Dutch Interactive Award for Service
2024
Translink / OVpay
Dutch Interactive Award (with MakerStreet)
2024
Fugro
Dutch Interactive Award (with MakerStreet)
2022
Recharge.com
Dutch Interactive Award for Commerce
2021
Woonstad Rotterdam
Dutch Interactive Award for Service
2021
Twill / Maersk
Lovie Award
2021
Twill / Maersk
Dutch Interactive Award for Commerce
2021
Twill / Maersk
Dutch Interactive Award for Digital Transformation
2020
Dott
Red Dot Award
2020
Dott
Lovie Award
2019
Bol.
Dutch Interactive Award (with Resoluut)
2019
Huishoudbeurs
Dutch Interactive Award (with Resoluut)
2019
Albert Heijn / Tap To Go
Dutch Interactive Award for Tools
2019
Albert Heijn / Tap To Go
Dutch Interactive Award for Service
2019
Albert Heijn / Tap To Go
Red Dot Award
2018
Albert Heijn / WINK
Dutch Interactive Award
2017
Triggi
Dutch Interactive Award
2016
CheapTickets.nl
Dutch Interactive Award
2016
Sanoma Learning
Dutch Interactive Award
Awards.
2025
JDE Peet's
Dutch Interactive Award for Service
2024
Translink / OVpay
Dutch Interactive Award (with MakerStreet)
2024
Fugro
Dutch Interactive Award (with MakerStreet)
2022
Recharge.com
Dutch Interactive Award for Commerce
2021
Woonstad Rotterdam
Dutch Interactive Award for Service
2021
Twill / Maersk
Lovie Award
2021
Twill / Maersk
Dutch Interactive Award for Commerce
2021
Twill / Maersk
Dutch Interactive Award for Digital Transformation
2020
Dott
Red Dot Award
2020
Dott
Lovie Award
2019
Bol.
Dutch Interactive Award (with Resoluut)
2019
Huishoudbeurs
Dutch Interactive Award (with Resoluut)
2019
Albert Heijn / Tap To Go
Dutch Interactive Award for Tools
2019
Albert Heijn / Tap To Go
Dutch Interactive Award for Service
2019
Albert Heijn / Tap To Go
Red Dot Award
2018
Albert Heijn / WINK
Dutch Interactive Award
2017
Triggi
Dutch Interactive Award
2016
CheapTickets.nl
Dutch Interactive Award
2016
Sanoma Learning
Dutch Interactive Award
Awards.
2025
JDE Peet's
Dutch Interactive Award for Service
2024
Translink / OVpay
Dutch Interactive Award (with MakerStreet)
2024
Fugro
Dutch Interactive Award (with MakerStreet)
2022
Recharge.com
Dutch Interactive Award for Commerce
2021
Woonstad Rotterdam
Dutch Interactive Award for Service
2021
Twill / Maersk
Lovie Award
2021
Twill / Maersk
Dutch Interactive Award for Commerce
2021
Twill / Maersk
Dutch Interactive Award for Digital Transformation
2020
Dott
Red Dot Award
2020
Dott
Lovie Award
2019
Bol.
Dutch Interactive Award (with Resoluut)
2019
Huishoudbeurs
Dutch Interactive Award (with Resoluut)
2019
Albert Heijn / Tap To Go
Dutch Interactive Award for Tools
2019
Albert Heijn / Tap To Go
Dutch Interactive Award for Service
2019
Albert Heijn / Tap To Go
Red Dot Award
2018
Albert Heijn / WINK
Dutch Interactive Award
2017
Triggi
Dutch Interactive Award
2016
CheapTickets.nl
Dutch Interactive Award
2016
Sanoma Learning
Dutch Interactive Award