About us
About us
About us
We are Soda studio. A team of creative specialists in product strategy, design and research.
Soda is a product design agency.
A team of creative specialists, based in Amsterdam.

Impactful experiences, thoughtfully designed
We create digital solutions that make a difference. Innovative products that seamlessly blend strategy, design and technology. Our passionate team of creative designers and researchers work closely together to bring your experience to life in a fresh and unique way in the digital world.
Our human-centred approach ensures that the user is always at the forefront. Through in-depth research, creative thinking, AI-assisted tooling and an iterative process, we design solutions that not only look great but truly work.
With a keen eye for detail and a healthy dose of creativity.
Impactful experiences, thoughtfully designed
We create digital solutions that make a difference. Innovative products that seamlessly blend strategy, design and technology. Our passionate team of creative designers and researchers work closely together to bring your experience to life in a fresh and unique way in the digital world.
Our human-centred approach ensures that the user is always at the forefront. Through in-depth research, creative thinking, AI-assisted tooling and an iterative process, we design solutions that not only look great but truly work.
With a keen eye for detail and a healthy dose of creativity.
Impactful experiences, thoughtfully designed
We create digital solutions that make a difference. Innovative products that seamlessly blend strategy, design and technology. Our passionate team of creative designers and researchers work closely together to bring your experience to life in a fresh and unique way in the digital world.
Our human-centred approach ensures that the user is always at the forefront. Through in-depth research, creative thinking, AI-assisted tooling and an iterative process, we design solutions that not only look great but truly work.
With a keen eye for detail and a healthy dose of creativity.



This makes
us Soda.
We thrive in complexity on a large scale
From intricate user journeys to large-scale global platforms, we design tailored solutions that simplify the complicated and elevate the user experience. Every detail is carefully considered, ensuring seamless interactions that feel effortless.
Passionate experts, perpetual learners
We're always exploring the latest tools, AI advancements and design innovations. We bring real expertise to every project. No matter the challenge, our team has the skills and mindset to deliver.
Great taste, strong convictions
Our best work comes from clarity of vision and an uncompromising commitment to quality. We trust our instincts, embrace bold ideas, and shape products that stand the test of time.






This makes
us Soda.
We thrive in complexity on a large scale
From intricate user journeys to large-scale global platforms, we design tailored solutions that simplify the complicated and elevate the user experience. Every detail is carefully considered, ensuring seamless interactions that feel effortless.
Passionate experts, perpetual learners
We're always exploring the latest tools, AI advancements and design innovations. We bring real expertise to every project. No matter the challenge, our team has the skills and mindset to deliver.
Great taste, strong convictions
Our best work comes from clarity of vision and an uncompromising commitment to quality. We trust our instincts, embrace bold ideas, and shape products that stand the test of time.





This makes us Soda.
We thrive in complexity on a large scale
From intricate user journeys to large-scale global platforms, we design tailored solutions that simplify the complicated and elevate the user experience. Every detail is carefully considered, ensuring seamless interactions that feel effortless.
Passionate experts, perpetual learners
We're always exploring the latest tools, AI advancements and design innovations. We bring real expertise to every project. No matter the challenge, our team has the skills and mindset to deliver.
Great taste, strong convictions
Our best work comes from clarity of vision and an uncompromising commitment to quality. We trust our instincts, embrace bold ideas, and shape products that stand the test of time.



Our team.

Daniela
UX Designer

Daniela
UX Designer

Daniela
UX Designer

Deeksha
UX Designer

Deeksha
UX Designer

Deeksha
UX Designer

Frank
UX Designer

Frank
UX Designer

Frank
UX Designer

Jasper
UX Designer

Jasper
UX Designer

Jasper
UX Designer

Jeroen
Managing Partner

Jeroen
Managing Partner

Jeroen
Managing Partner

Laurens
UX Designer

Laurens
UX Designer

Laurens
UX Designer

Leslie
UX Designer

Leslie
UX Designer

Leslie
UX Designer

Lieke
UX Designer

Lieke
UX Designer

Lieke
UX Designer

Lilly
UX Designer

Lilly
UX Designer

Lilly
UX Designer

Lindsey
Graduate Intern

Lindsey
Graduate Intern

Lindsey
Graduate Intern

Madina
UX Designer

Madina
UX Designer

Madina
UX Designer

Marlies
Head of Operations

Marlies
Head of Operations

Marlies
Head of Operations

Miriam
Head of Design

Miriam
Head of Design

Miriam
Head of Design

Nadieh
UX Designer

Nadieh
UX Designer

Nadieh
UX Designer

Quirine
UX Designer

Quirine
UX Designer

Quirine
UX Designer

Raven
UX Designer

Raven
UX Designer

Raven
UX Designer

Robin
UX Designer

Robin
UX Designer

Robin
UX Designer

Rosa
UX Researcher

Rosa
UX Researcher

Rosa
UX Researcher

Tim
UX Designer

Tim
UX Designer

Tim
UX Designer

Werner
UX Designer

Werner
UX Designer

Werner
UX Designer
Our services.
We shape clear, actionable product strategies that bridge business goals and user needs. From ideation to roadmap creation, we help you define the right product to build - and why it matters.
We design intuitive websites, apps, tools and platforms that are user-friendly, accessible and stunning to look at. From UX to UI, we ensure seamless, scalable user experiences across your touchpoints.
Real insights lead to better decisions. Through usability testing, interviews and surveys, we uncover how people engage with your product and where you can improve.
We help organisations build and scale effective design teams. From embedding design thinking to refining workflows, we establish the processes needed to deliver high-quality, user-centered outcomes.
Our clients.




















Awards.
2025
JDE Peet's
Dutch Interactive Award for Service
2024
Translink / OVpay
Dutch Interactive Award (with MakerStreet)
2024
Fugro
Dutch Interactive Award (with MakerStreet)
2022
Recharge.com
Dutch Interactive Award for Commerce
2021
Woonstad Rotterdam
Dutch Interactive Award for Service
2021
Twill / Maersk
Lovie Award
2021
Twill / Maersk
Dutch Interactive Award for Commerce
2021
Twill / Maersk
Dutch Interactive Award for Digital Transformation
2020
Dott
Red Dot Award
2020
Dott
Lovie Award
2019
Bol.
Dutch Interactive Award (with Resoluut)
2019
Huishoudbeurs
Dutch Interactive Award (with Resoluut)
2019
Albert Heijn / Tap To Go
Dutch Interactive Award for Tools
2019
Albert Heijn / Tap To Go
Dutch Interactive Award for Service
2019
Albert Heijn / Tap To Go
Red Dot Award
2018
Albert Heijn / WINK
Dutch Interactive Award
2017
Triggi
Dutch Interactive Award
2016
CheapTickets.nl
Dutch Interactive Award
2016
Sanoma Learning
Dutch Interactive Award
Awards.
2025
JDE Peet's
Dutch Interactive Award for Service
2024
Translink / OVpay
Dutch Interactive Award (with MakerStreet)
2024
Fugro
Dutch Interactive Award (with MakerStreet)
2022
Recharge.com
Dutch Interactive Award for Commerce
2021
Woonstad Rotterdam
Dutch Interactive Award for Service
2021
Twill / Maersk
Lovie Award
2021
Twill / Maersk
Dutch Interactive Award for Commerce
2021
Twill / Maersk
Dutch Interactive Award for Digital Transformation
2020
Dott
Red Dot Award
2020
Dott
Lovie Award
2019
Bol.
Dutch Interactive Award (with Resoluut)
2019
Huishoudbeurs
Dutch Interactive Award (with Resoluut)
2019
Albert Heijn / Tap To Go
Dutch Interactive Award for Tools
2019
Albert Heijn / Tap To Go
Dutch Interactive Award for Service
2019
Albert Heijn / Tap To Go
Red Dot Award
2018
Albert Heijn / WINK
Dutch Interactive Award
2017
Triggi
Dutch Interactive Award
2016
CheapTickets.nl
Dutch Interactive Award
2016
Sanoma Learning
Dutch Interactive Award
Awards.
2025
JDE Peet's
Dutch Interactive Award for Service
2024
Translink / OVpay
Dutch Interactive Award (with MakerStreet)
2024
Fugro
Dutch Interactive Award (with MakerStreet)
2022
Recharge.com
Dutch Interactive Award for Commerce
2021
Woonstad Rotterdam
Dutch Interactive Award for Service
2021
Twill / Maersk
Lovie Award
2021
Twill / Maersk
Dutch Interactive Award for Commerce
2021
Twill / Maersk
Dutch Interactive Award for Digital Transformation
2020
Dott
Red Dot Award
2020
Dott
Lovie Award
2019
Bol.
Dutch Interactive Award (with Resoluut)
2019
Huishoudbeurs
Dutch Interactive Award (with Resoluut)
2019
Albert Heijn / Tap To Go
Dutch Interactive Award for Tools
2019
Albert Heijn / Tap To Go
Dutch Interactive Award for Service
2019
Albert Heijn / Tap To Go
Red Dot Award
2018
Albert Heijn / WINK
Dutch Interactive Award
2017
Triggi
Dutch Interactive Award
2016
CheapTickets.nl
Dutch Interactive Award
2016
Sanoma Learning
Dutch Interactive Award
Fred. Roeskestraat 99
1076 EE Amsterdam
The Netherlands
Part of MakerStreet
Fred. Roeskestraat 99
1076 EE Amsterdam
The Netherlands
Part of MakerStreet
Fred. Roeskestraat 99
1076 EE Amsterdam
The Netherlands
Part of MakerStreet