Real insights. Complex decisions simplified.
We uncover actionable insights that lead to better decisions for global enterprises. Through usability testing, interviews, and surveys across international markets, we help organisations with global operations understand how diverse users engage with their products and identify opportunities for improvement.
Our research services.
01
Usability testing
We observe real users as they interact with your product to identify pain points, confusion, and missed opportunities. Usability testing provides clear, actionable insights that help you improve the experience where it matters most.
02
Surveys
Surveys are a fast and effective way to understand user needs, behaviors, and perceptions at scale. We design targeted questions that uncover meaningful patterns and guide smarter product decisions.
03
Interviewing
We speak directly with your users to explore their goals, habits, and frustrations. These in-depth conversations reveal insights that data alone can’t capture, adding human perspective to your product thinking.
04
Focus groups
Focus groups are ideal for testing assumptions, gathering feedback, and exploring early ideas. We lead structured sessions that bring together diverse voices and spark valuable discussion about your product.
05
Competitor benchmarking
We analyse how your product stacks up against others in the market. By evaluating competitors’ strengths and weaknesses, we uncover opportunities to differentiate and areas where you can raise the bar.
06
Field research
We observe users in their natural environments to understand real-world behaviours and needs. This on-site approach helps reveal everyday challenges that are often missed in controlled settings.
07
Analytics review
We analyse product data to uncover usage patterns, bottlenecks, and areas for improvement. Combined with qualitative insights, analytics helps validate decisions and guide where to focus next.
08
Concept testing
We test early ideas with real users to understand how they respond to new concepts. From low-fidelity sketches to interactive prototypes, this process helps you make informed choices before you build.
Research in action: Intergamma
For Intergamma's digital transformation, we conducted comprehensive user research across multiple customer segments to inform their "One strategy. Infinite possibilities" approach. By combining quantitative surveys with in-depth interviews and usability testing, we uncovered key insights about how different user groups interact with their digital platforms, enabling Intergamma to create experiences that serve diverse needs while maintaining operational efficiency.