GAMMA & Karwei
One strategy. Infinite possibilities
Services
UX Design
App Design
Digital Product Design
Digital Strategy
GAMMA & Karwei
One strategy. Infinite possibilities
Services
UX Design
App Design
Digital Product Design
Digital Strategy
GAMMA & Karwei
One strategy. Infinite possibilities
Services
UX Design
App Design
Digital Product Design
Digital Strategy
As a DIY enthusiast, you prefer tools that perfectly match you and your project. Your mobile phone is also one of these tools, but you need the best applications for it. Intergamma saw the opportunity to help DIYers even better with their own vision. It was time for a digital transformation. And that's exactly what we achieved together with Intergamma.
Intergamma is the parent company of GAMMA Netherlands, GAMMA Belgium, and Karwei. With over four hundred stores, the company is the largest supplier of DIY products in the Benelux. A massive operation that deserves an excellent and efficient mobile customer experience.
As a DIY enthusiast, you prefer tools that perfectly match you and your project. Your mobile phone is also one of these tools, but you need the best applications for it. Intergamma saw the opportunity to help DIYers even better with their own vision. It was time for a digital transformation. And that's exactly what we achieved together with Intergamma.
Intergamma is the parent company of GAMMA Netherlands, GAMMA Belgium, and Karwei. With over four hundred stores, the company is the largest supplier of DIY products in the Benelux. A massive operation that deserves an excellent and efficient mobile customer experience.
As a DIY enthusiast, you prefer tools that perfectly match you and your project. Your mobile phone is also one of these tools, but you need the best applications for it. Intergamma saw the opportunity to help DIYers even better with their own vision. It was time for a digital transformation. And that's exactly what we achieved together with Intergamma.
Intergamma is the parent company of GAMMA Netherlands, GAMMA Belgium, and Karwei. With over four hundred stores, the company is the largest supplier of DIY products in the Benelux. A massive operation that deserves an excellent and efficient mobile customer experience.
Improving the customer's omnichannel experience
With a continuous rise in orders via mobile, it quickly became clear that Intergamma needed to bring their valued, positive in-store experience to the palm of their customers' hands. From a complete product range and inspiration through themes to activation with current promotions and brochures.
The result of this digital transformation: a significantly improved omnichannel experience for the customer. In addition, we ensured more efficient management and more effective development of the e-commerce environment and mobile apps for all Intergamma brands.
Improving the customer's omnichannel experience
With a continuous rise in orders via mobile, it quickly became clear that Intergamma needed to bring their valued, positive in-store experience to the palm of their customers' hands. From a complete product range and inspiration through themes to activation with current promotions and brochures.
The result of this digital transformation: a significantly improved omnichannel experience for the customer. In addition, we ensured more efficient management and more effective development of the e-commerce environment and mobile apps for all Intergamma brands.
Improving the customer's omnichannel experience
With a continuous rise in orders via mobile, it quickly became clear that Intergamma needed to bring their valued, positive in-store experience to the palm of their customers' hands. From a complete product range and inspiration through themes to activation with current promotions and brochures.
The result of this digital transformation: a significantly improved omnichannel experience for the customer. In addition, we ensured more efficient management and more effective development of the e-commerce environment and mobile apps for all Intergamma brands.
The DIY journey as the starting point
Based on interviews, site visits, and mapping out various DIY and home improvement activities, we developed a DIY journey. This journey consists of six steps and applies to every imaginable project. Using this journey as a foundation, we organized the mobile touchpoints.
The DIY journey as the starting point
Based on interviews, site visits, and mapping out various DIY and home improvement activities, we developed a DIY journey. This journey consists of six steps and applies to every imaginable project. Using this journey as a foundation, we organized the mobile touchpoints.
The DIY journey as the starting point
Based on interviews, site visits, and mapping out various DIY and home improvement activities, we developed a DIY journey. This journey consists of six steps and applies to every imaginable project. Using this journey as a foundation, we organized the mobile touchpoints.
1 design system. 6 apps.
Efficient management and more effective development; when undergoing a digital transformation, you can't miss this opportunity. That's why we developed a unified design system for GAMMA and Karwei's e-commerce platform and mobile apps. In the design system, we used as many shared components as possible, while still ensuring each brand maintained its unique look and feel.
To support the propositions of both GAMMA and Karwei, each app was equipped with its own features. From personalization at GAMMA to inspiration and visualization at Karwei. With the apps, customers can, among other things, benefit from discount coupons, scan products in the stores, view detailed information, and find the nearest GAMMA or Karwei location, including stock availability.
1 design system. 6 apps.
Efficient management and more effective development; when undergoing a digital transformation, you can't miss this opportunity. That's why we developed a unified design system for GAMMA and Karwei's e-commerce platform and mobile apps. In the design system, we used as many shared components as possible, while still ensuring each brand maintained its unique look and feel.
To support the propositions of both GAMMA and Karwei, each app was equipped with its own features. From personalization at GAMMA to inspiration and visualization at Karwei. With the apps, customers can, among other things, benefit from discount coupons, scan products in the stores, view detailed information, and find the nearest GAMMA or Karwei location, including stock availability.
1 design system. 6 apps.
Efficient management and more effective development; when undergoing a digital transformation, you can't miss this opportunity. That's why we developed a unified design system for GAMMA and Karwei's e-commerce platform and mobile apps. In the design system, we used as many shared components as possible, while still ensuring each brand maintained its unique look and feel.
To support the propositions of both GAMMA and Karwei, each app was equipped with its own features. From personalization at GAMMA to inspiration and visualization at Karwei. With the apps, customers can, among other things, benefit from discount coupons, scan products in the stores, view detailed information, and find the nearest GAMMA or Karwei location, including stock availability.
Expectations exceeded
Every day, the DIY enthusiast benefits from the digital transformation we’ve achieved together with Intergamma. And that’s what it’s all about. But for us, it’s also important that our client is satisfied with our approach and the outcome. Frank van Polanen, Head of Product at Intergamma in Wageningen, shares his thoughts: “Thanks to the agile way of working and the adjustments made, based in part on feedback from test panels, the final result has exceeded expectations.”
This project was in collaboration with Resoluut, Mr.Koreander, Milkshake Research, and Unplugged.
Dit project was in samenwerking met Resoluut, Mr.Koreander, Milkshake Research en Unplugged.
Dit project was in samenwerking met Resoluut, Mr.Koreander, Milkshake Research en Unplugged.
