Twill
Digital transformation of a logistics platform
Services
UX Design
Business-to-business
Digital Strategy
Twill
Digital transformation of a logistics platform
Services
UX Design
Business-to-business
Digital Strategy
Twill
Digital transformation of a logistics platform
Services
UX Design
Business-to-business
Digital Strategy
Twill is a smart scale-up within the Danish company Maersk. Together, we developed a platform for booking and managing logistics and transportation, specifically designed for small entrepreneurs. How did we manage to make it a success? With a user-friendly and intuitive interface that guides them step by step in booking a container and supports them with all the processes involved.
Twill is a smart scale-up within the Danish company Maersk. Together, we developed a platform for booking and managing logistics and transportation, specifically designed for small entrepreneurs. How did we manage to make it a success? With a user-friendly and intuitive interface that guides them step by step in booking a container and supports them with all the processes involved.
Twill is a smart scale-up within the Danish company Maersk. Together, we developed a platform for booking and managing logistics and transportation, specifically designed for small entrepreneurs. How did we manage to make it a success? With a user-friendly and intuitive interface that guides them step by step in booking a container and supports them with all the processes involved.
Driven by ambition
By now, shipping to and from over 160 countries is possible via Twill, an achievement in itself. And we saw this reflected in the numbers. Last year, over 2,500 new customers joined, and more than 200,000 containers (TEUs) were shipped!
Driven by ambition
By now, shipping to and from over 160 countries is possible via Twill, an achievement in itself. And we saw this reflected in the numbers. Last year, over 2,500 new customers joined, and more than 200,000 containers (TEUs) were shipped!
Driven by ambition
By now, shipping to and from over 160 countries is possible via Twill, an achievement in itself. And we saw this reflected in the numbers. Last year, over 2,500 new customers joined, and more than 200,000 containers (TEUs) were shipped!
Constant optimalisation
Together with the data experts at Twill, we developed a methodology to make research and testing an integral part of the design and development process. By continuously optimising based on that data, the conversion rate of the booking flow has significantly increased, as well as the number of active and returning visitors.
Constant optimalisation
Together with the data experts at Twill, we developed a methodology to make research and testing an integral part of the design and development process. By continuously optimising based on that data, the conversion rate of the booking flow has significantly increased, as well as the number of active and returning visitors.
Constant optimalisation
Together with the data experts at Twill, we developed a methodology to make research and testing an integral part of the design and development process. By continuously optimising based on that data, the conversion rate of the booking flow has significantly increased, as well as the number of active and returning visitors.
Wereldwijd toegankelijk
En dat is nog niet alles. Ook het gebruiksgemak is enorm verbeterd voor bezoekers van over de hele planeet. Naast het omgaan met allerlei talen, hebben we door veel onderzoek en iteratie ook de beste oplossingen kunnen vinden voor verschillende valuta's en tijdzones.
Wereldwijd toegankelijk
En dat is nog niet alles. Ook het gebruiksgemak is enorm verbeterd voor bezoekers van over de hele planeet. Naast het omgaan met allerlei talen, hebben we door veel onderzoek en iteratie ook de beste oplossingen kunnen vinden voor verschillende valuta's en tijdzones.
Accessible worldwide
And that's not all. The ease of use has also been greatly improved for visitors from all over the planet. Besides dealing with all kinds of languages, a lot of research and iteration has also allowed us to find the best solutions for different currencies and time zones.
Accessible worldwide
And that's not all. The ease of use has also been greatly improved for visitors from all over the planet. Besides dealing with all kinds of languages, a lot of research and iteration has also allowed us to find the best solutions for different currencies and time zones.
A logical logistics
Not only did the booking flow get a makeover, but managing and tracking booked containers has also become easier and more organised. You can see exactly where your container is and when it will arrive at its destination. And after booking a container, the administration in the new, simple MY environment is a breeze.
A logical logistics
Not only did the booking flow get a makeover, but managing and tracking booked containers has also become easier and more organised. You can see exactly where your container is and when it will arrive at its destination. And after booking a container, the administration in the new, simple MY environment is a breeze.
A logical logistics
Not only did the booking flow get a makeover, but managing and tracking booked containers has also become easier and more organised. You can see exactly where your container is and when it will arrive at its destination. And after booking a container, the administration in the new, simple MY environment is a breeze.
Follow the leader
Because Twill is a scale-up within the Danish Maersk, it has become both an internal and external example of the digital transformation Maersk is currently undergoing. Twill demonstrates how to be a leader in providing the ultimate end-to-end service for a target audience with little experience in logistics. In addition, Twill customers can rely on the power of a massive company like Maersk, such as the load guarantee, which ensures that there is always space on board for your container(s). And that's a reassuring thought in a market where 20-30% of containers don't end up on the promised ship!
Follow the leader
Because Twill is a scale-up within the Danish Maersk, it has become both an internal and external example of the digital transformation Maersk is currently undergoing. Twill demonstrates how to be a leader in providing the ultimate end-to-end service for a target audience with little experience in logistics. In addition, Twill customers can rely on the power of a massive company like Maersk, such as the load guarantee, which ensures that there is always space on board for your container(s). And that's a reassuring thought in a market where 20-30% of containers don't end up on the promised ship!
Collaborating through a transformation strategy
But how can you ensure good collaboration between a scale-up and a large multinational like Maersk? This called for a clear integration and transformation strategy. With this, we were able to align processes and integrate technical structures. In doing so, we created a joint user journey that takes into account the needs of different customer segments.
Collaborating through a transformation strategy
But how can you ensure good collaboration between a scale-up and a large multinational like Maersk? This called for a clear integration and transformation strategy. With this, we were able to align processes and integrate technical structures. In doing so, we created a joint user journey that takes into account the needs of different customer segments.
Collaborating through a transformation strategy
But how can you ensure good collaboration between a scale-up and a large multinational like Maersk? This called for a clear integration and transformation strategy. With this, we were able to align processes and integrate technical structures. In doing so, we created a joint user journey that takes into account the needs of different customer segments.
Follow the leader
Omdat Twill een scale-up is binnen het Deense Maersk, is het zowel intern als extern een voorbeeld geworden voor de digitale transformatie die Maersk momenteel doormaakt. Twill laat zien hoe je een voorloper kunt zijn op het gebied van de ultieme end-to-end service voor een doelgroep die weinig ervaring heeft met logistiek. Daarnaast kunnen klanten van Twill rekenen op de power van een enorm bedrijf als Maersk, denk bijvoorbeeld aan een load-guarantee wat betekent dat er altijd een plek aan boord is voor jouw container(s). En dat is een geruststellende gedachte in een markt waar 20-30% van de containers niet op de beloofde boot terecht komt!
Follow the leader
Omdat Twill een scale-up is binnen het Deense Maersk, is het zowel intern als extern een voorbeeld geworden voor de digitale transformatie die Maersk momenteel doormaakt. Twill laat zien hoe je een voorloper kunt zijn op het gebied van de ultieme end-to-end service voor een doelgroep die weinig ervaring heeft met logistiek. Daarnaast kunnen klanten van Twill rekenen op de power van een enorm bedrijf als Maersk, denk bijvoorbeeld aan een load-guarantee wat betekent dat er altijd een plek aan boord is voor jouw container(s). En dat is een geruststellende gedachte in een markt waar 20-30% van de containers niet op de beloofde boot terecht komt!
A future-proof design system
In addition to the Twill platform itself, we also set up a design system. Simply put: we use the same components throughout the platform (re)used everywhere. We do this by delivering designs and systematically documenting everything. We also provide supporting workshops. This way, designers and developers can focus on scalability and localization, rather than having to think about every button.
A future-proof design system
In addition to the Twill platform itself, we also set up a design system. Simply put: we use the same components throughout the platform (re)used everywhere. We do this by delivering designs and systematically documenting everything. We also provide supporting workshops. This way, designers and developers can focus on scalability and localization, rather than having to think about every button.
A future-proof design system
In addition to the Twill platform itself, we also set up a design system. Simply put: we use the same components throughout the platform (re)used everywhere. We do this by delivering designs and systematically documenting everything. We also provide supporting workshops. This way, designers and developers can focus on scalability and localization, rather than having to think about every button.
Twill and Soda both won double awards at the DIA Awards
Together with Twill, Soda Studio won two Dutch Interactive Awards (DIA) in the categories of Digital Transformation and B2B Experience. The jury sees this case as a transformation in its finest form. From the jury report: "A start-up has been created within the company with its own mandate and full support. The business is solid, scales thoughtfully, and sets an example for the entire organization. It undoubtedly creates a global business case in a massive market."
This project was in collaboration with Resoluut
This project was in collaboration with Resoluut
This project was in collaboration with Resoluut
