Eliminating complexity and information overload
Fugro was looking for a partner to handle the strategy, design, and development of their new corporate website. The old platform was too complex and cluttered with unnecessary information, making it difficult for visitors to find what they were looking for. This resulted in a frustrating user experience and negatively impacted brand perception.
Navigating to success
The new Fugro website reflects the company’s core values and provides a comprehensive experience for all their target audiences. The result is a platform with a strong narrative and clear vision that attracts and encourages users to explore Fugro’s capabilities. Users can start their journey from various pages, and through tailored pathways, each audience is guided with engaging content and detailed information. This approach is known as cross-linking. The data-driven structure helps improve conversions by analyzing user behavior, ultimately aiming for a seamless customer journey that directs every visitor to the right destination.
