OVpay
The path to effortless payment in public transportation with OVpay
Services
Service Concept
Product Strategy
UX Design
Digital Product Design
UX Research
OVpay
The path to effortless payment in public transportation with OVpay
Services
Service Concept
Product Strategy
UX Design
Digital Product Design
UX Research
OVpay
The path to effortless payment in public transportation with OVpay
Services
Service Concept
Product Strategy
UX Design
Digital Product Design
UX Research
A groundbreaking innovation is radically changing public transportation in the Netherlands. In collaboration with Translink and all Dutch public transport providers, we are joining forces to introduce millions of travellers to OVpay, a new payment method that allows you to pay with your debit card, credit card, phone, or, in the future, even with the (new) OV-chipkaart.
A groundbreaking innovation is radically changing public transportation in the Netherlands. In collaboration with Translink and all Dutch public transport providers, we are joining forces to introduce millions of travellers to OVpay, a new payment method that allows you to pay with your debit card, credit card, phone, or, in the future, even with the (new) OV-chipkaart.
A groundbreaking innovation is radically changing public transportation in the Netherlands. In collaboration with Translink and all Dutch public transport providers, we are joining forces to introduce millions of travellers to OVpay, a new payment method that allows you to pay with your debit card, credit card, phone, or, in the future, even with the (new) OV-chipkaart.
Revolution in public transportation
Currently, the Netherlands has over 14 million active OV-chipcards, but that is about to change. We have developed a completely new payment experience for all public transport travellers across the country. The goal? Travelling throughout the Netherlands is now even easier. You can now easily check in and pay with your debit card, credit card, or mobile phone.
Revolution in public transportation
Currently, the Netherlands has over 14 million active OV-chipcards, but that is about to change. We have developed a completely new payment experience for all public transport travellers across the country. The goal? Travelling throughout the Netherlands is now even easier. You can now easily check in and pay with your debit card, credit card, or mobile phone.
Revolution in public transportation
Currently, the Netherlands has over 14 million active OV-chipcards, but that is about to change. We have developed a completely new payment experience for all public transport travellers across the country. The goal? Travelling throughout the Netherlands is now even easier. You can now easily check in and pay with your debit card, credit card, or mobile phone.
Results
Carriers
Carriers
Carriers
Payment methods
Payment methods
Payment methods
Potential Customers
Potential Customers
Potential Customers
All channels in one service architecture
Public transportation has a wide variety of service providers and service channels. Whether the service is offered centrally, through OVpay, or decentrally, by transport providers, is essential. This must be clear for passengers and practically feasible for transport providers. Instead of determining this separately for each service, we designed a Service Architecture, in which the principles are defined.
To show what certain choices and solutions mean for passengers, we made the concept concrete and tangible right away. This helps prevent any differences in interpretation and allows us to effectively test the concept with passengers and stakeholders. These tangible designs further guide the development of OVpay.
All channels in one service architecture
Public transportation has a wide variety of service providers and service channels. Whether the service is offered centrally, through OVpay, or decentrally, by transport providers, is essential. This must be clear for passengers and practically feasible for transport providers. Instead of determining this separately for each service, we designed a Service Architecture, in which the principles are defined.
To show what certain choices and solutions mean for passengers, we made the concept concrete and tangible right away. This helps prevent any differences in interpretation and allows us to effectively test the concept with passengers and stakeholders. These tangible designs further guide the development of OVpay.
All channels in one service architecture
Public transportation has a wide variety of service providers and service channels. Whether the service is offered centrally, through OVpay, or decentrally, by transport providers, is essential. This must be clear for passengers and practically feasible for transport providers. Instead of determining this separately for each service, we designed a Service Architecture, in which the principles are defined.
To show what certain choices and solutions mean for passengers, we made the concept concrete and tangible right away. This helps prevent any differences in interpretation and allows us to effectively test the concept with passengers and stakeholders. These tangible designs further guide the development of OVpay.
OVpay: the future of payment in public transport
The result of all this hard work? OVpay, a new payment method that allows you to pay with your debit card, credit card, phone, or in the future, even with the (new) OV-chipkaart. Although the service is already available, it’s never fully complete. We continually keep a close eye on both quantitative and qualitative aspects. This allows us to closely monitor progress and make adjustments when necessary, with the goal of offering every traveller a seamless journey experience. Prepare for a smooth ride on public transport, where convenience and innovation go hand in hand.
OVpay: the future of payment in public transport
The result of all this hard work? OVpay, a new payment method that allows you to pay with your debit card, credit card, phone, or in the future, even with the (new) OV-chipkaart. Although the service is already available, it’s never fully complete. We continually keep a close eye on both quantitative and qualitative aspects. This allows us to closely monitor progress and make adjustments when necessary, with the goal of offering every traveller a seamless journey experience. Prepare for a smooth ride on public transport, where convenience and innovation go hand in hand.
OVpay: the future of payment in public transport
The result of all this hard work? OVpay, a new payment method that allows you to pay with your debit card, credit card, phone, or in the future, even with the (new) OV-chipkaart. Although the service is already available, it’s never fully complete. We continually keep a close eye on both quantitative and qualitative aspects. This allows us to closely monitor progress and make adjustments when necessary, with the goal of offering every traveller a seamless journey experience. Prepare for a smooth ride on public transport, where convenience and innovation go hand in hand.
