Albert Heijn Winkelpersoneel-app
Huge time savings through smart integration
Services
UX Design
Visual Design
Branding
UX Research
Albert Heijn Winkelpersoneel-app
Huge time savings through smart integration
Services
UX Design
Visual Design
Branding
UX Research
Albert Heijn Winkelpersoneel-app
Huge time savings through smart integration
Services
UX Design
Visual Design
Branding
UX Research


Albert Heijn has over a thousand stores in the Netherlands. In all these stores, employees work with nine different systems on bulky handheld devices with grey screens. That can be improved in this digital age. So, together with Albert Heijn, we combined all these systems into one convenient app.
Albert Heijn has over a thousand stores in the Netherlands. In all these stores, employees work with nine different systems on bulky handheld devices with grey screens. That can be improved in this digital age. So, together with Albert Heijn, we combined all these systems into one convenient app.
Albert Heijn has over a thousand stores in the Netherlands. In all these stores, employees work with nine different systems on bulky handheld devices with grey screens. That can be improved in this digital age. So, together with Albert Heijn, we combined all these systems into one convenient app.
Meet WINK, the shop assistant app
Markdown rounds, follow-up rounds, and stock counts are now twice as fast. And these are precisely the processes most often carried out in the shop. This results in a massive time saving.
Meet WINK, the shop assistant app
Markdown rounds, follow-up rounds, and stock counts are now twice as fast. And these are precisely the processes most often carried out in the shop. This results in a massive time saving.
Meet WINK, the shop assistant app
Markdown rounds, follow-up rounds, and stock counts are now twice as fast. And these are precisely the processes most often carried out in the shop. This results in a massive time saving.
Less time on processes = more time for customers
Staff now spend less time on administration. This has a logical and welcome effect: employees are on the shop floor more often. And that’s exactly where they can truly assist customers.




Nice and easy
Does this bread contain nuts? Is this rusk gluten-free?
In the pre-WINK era, employees relied on the Appie-app when customers asked such questions. Now, they simply use WINK.

Nice and easy
Does this bread contain nuts? Is this rusk gluten-free?
In the pre-WINK era, employees relied on the Appie-app when customers asked such questions. Now, they simply use WINK.

Nice and easy
Does this bread contain nuts? Is this rusk gluten-free?
In the pre-WINK era, employees relied on the Appie-app when customers asked such questions. Now, they simply use WINK.
Real-time revenue tracking
Store managers have real-time insight into sales with the app. This allows them to sense when something might go wrong and take action in time. A mistaken order of 600 cans of tomato soup instead of 6? That’s now easy to catch.

Real-time revenue tracking
Store managers have real-time insight into sales with the app. This allows them to sense when something might go wrong and take action in time. A mistaken order of 600 cans of tomato soup instead of 6? That’s now easy to catch.

Real-time revenue tracking
Store managers have real-time insight into sales with the app. This allows them to sense when something might go wrong and take action in time. A mistaken order of 600 cans of tomato soup instead of 6? That’s now easy to catch.





Designing together
Before we started designing, we asked Albert Heijn employees about the challenges they faced in their daily tasks. After all, they are the ones who actually use WINK. Issues surfaced that we wouldn’t have thought of ourselves.
Together with store staff, we determined what the app needed to do. This way, everyone was involved in the digital transformation from the very start.

Designing together
Before we started designing, we asked Albert Heijn employees about the challenges they faced in their daily tasks. After all, they are the ones who actually use WINK. Issues surfaced that we wouldn’t have thought of ourselves.
Together with store staff, we determined what the app needed to do. This way, everyone was involved in the digital transformation from the very start.

Designing together
Before we started designing, we asked Albert Heijn employees about the challenges they faced in their daily tasks. After all, they are the ones who actually use WINK. Issues surfaced that we wouldn’t have thought of ourselves.
Together with store staff, we determined what the app needed to do. This way, everyone was involved in the digital transformation from the very start.
Consumer-quality user experience
With WINK, we’ve created a staff app with the same quality user experience as a consumer app. This is quite special, as it’s something an organisation can offer to its own staff. Now, employees no longer have to constantly use the consumer app to look up product information; they can work with their own fully-featured app.

Consumer-quality user experience
With WINK, we’ve created a staff app with the same quality user experience as a consumer app. This is quite special, as it’s something an organisation can offer to its own staff. Now, employees no longer have to constantly use the consumer app to look up product information; they can work with their own fully-featured app.

Consumer-quality user experience
With WINK, we’ve created a staff app with the same quality user experience as a consumer app. This is quite special, as it’s something an organisation can offer to its own staff. Now, employees no longer have to constantly use the consumer app to look up product information; they can work with their own fully-featured app.



It's a hit!
Albert Heijn employees are extremely satisfied. In fact, the staff is "fighting" over who gets to use WINK. It works much faster. At the moment, WINK is being rolled out across the Netherlands. Every two weeks, 40 more stores are added. By the end of September, all employees in all 1008 stores in the Netherlands will be using WINK.

Gold with WINK
The DIA Awards: we came, we saw, and we conquered. And in the Tools category, we won gold together with Albert Heijn. According to the jury, WINK is well-designed, and the combination of different systems is a success. They believe it truly delivers a consumer-grade experience for employees. And we’re, of course, incredibly proud of that.

Gold with WINK
The DIA Awards: we came, we saw, and we conquered. And in the Tools category, we won gold together with Albert Heijn. According to the jury, WINK is well-designed, and the combination of different systems is a success. They believe it truly delivers a consumer-grade experience for employees. And we’re, of course, incredibly proud of that.

Gold with WINK
The DIA Awards: we came, we saw, and we conquered. And in the Tools category, we won gold together with Albert Heijn. According to the jury, WINK is well-designed, and the combination of different systems is a success. They believe it truly delivers a consumer-grade experience for employees. And we’re, of course, incredibly proud of that.
Also strong: technology to enhance face-to-face interaction in order to serve customers better.
Jury DIA-awards
Also strong: technology to enhance face-to-face interaction in order to serve customers better.
Jury DIA-awards
Also strong: technology to enhance face-to-face interaction in order to serve customers better.
Jury DIA-awards
This project was in collaboration with Resoluut and Milkshake Research.
This project was in collaboration with Resoluut and Milkshake Research.
This project was in collaboration with Resoluut and Milkshake Research.