JDE Peet's
An Integrated Digital Platform for E-Commerce and Service Management
Services
Product Strategy
UX Design
UI Design
UX Research
UX Copy
JDE Peet's
An Integrated Digital Platform for E-Commerce and Service Management
Services
Product Strategy
UX Design
UI Design
UX Research
UX Copy
JDE Peet's
An Integrated Digital Platform for E-Commerce and Service Management
Services
Product Strategy
UX Design
UI Design
UX Research
UX Copy
JDE Peet’s Out of Home provides complete coffee and tea solutions for offices, hospitality venues and other professional environments. Together with Soda studio, they designed a smart digital platform that seamlessly integrates online ordering, service, and insights - giving customers full control over their setup, anytime, anywhere.
JDE Peet’s Out of Home provides complete coffee and tea solutions for offices, hospitality venues and other professional environments. Together with Soda studio, they designed a smart digital platform that seamlessly integrates online ordering, service, and insights - giving customers full control over their setup, anytime, anywhere.
JDE Peet’s Out of Home provides complete coffee and tea solutions for offices, hospitality venues and other professional environments. Together with Soda studio, they designed a smart digital platform that seamlessly integrates online ordering, service, and insights - giving customers full control over their setup, anytime, anywhere.
The challenge
The goal was to fully digitise the B2B customer journey — from ordering to maintenance and service. Previously, these processes were fragmented and manual, creating friction for both customers and internal teams. JDE Peet’s needed a scalable, future-ready platform that would simplify self-service and improve operational efficiency across markets.
We mapped out the ideal digital journey for both small businesses and large multinationals. Using deep user research and a user-centred strategy, we designed a platform that supports day-to-day operations and enables better decision-making for customers.
The challenge
The goal was to fully digitise the B2B customer journey — from ordering to maintenance and service. Previously, these processes were fragmented and manual, creating friction for both customers and internal teams. JDE Peet’s needed a scalable, future-ready platform that would simplify self-service and improve operational efficiency across markets.
We mapped out the ideal digital journey for both small businesses and large multinationals. Using deep user research and a user-centred strategy, we designed a platform that supports day-to-day operations and enables better decision-making for customers.
The challenge
The goal was to fully digitise the B2B customer journey — from ordering to maintenance and service. Previously, these processes were fragmented and manual, creating friction for both customers and internal teams. JDE Peet’s needed a scalable, future-ready platform that would simplify self-service and improve operational efficiency across markets.
We mapped out the ideal digital journey for both small businesses and large multinationals. Using deep user research and a user-centred strategy, we designed a platform that supports day-to-day operations and enables better decision-making for customers.
The outcome
The platform is now live in multiple countries and continues to roll out internationally. Customers can use a personal dashboard to place and manage orders, submit and track service requests, and monitor coffee usage - all in one place.
The result is a faster, more intuitive experience for customers, and a digital foundation that supports JDE Peet’s ambition to deliver consistent, high-quality service at scale.
The outcome
The platform is now live in multiple countries and continues to roll out internationally. Customers can use a personal dashboard to place and manage orders, submit and track service requests, and monitor coffee usage - all in one place.
The result is a faster, more intuitive experience for customers, and a digital foundation that supports JDE Peet’s ambition to deliver consistent, high-quality service at scale.
The outcome
The platform is now live in multiple countries and continues to roll out internationally. Customers can use a personal dashboard to place and manage orders, submit and track service requests, and monitor coffee usage - all in one place.
The result is a faster, more intuitive experience for customers, and a digital foundation that supports JDE Peet’s ambition to deliver consistent, high-quality service at scale.
Award-winning design
The project was awarded a Dutch Interactive Award in the Service category - a recognition of the smart, scalable platform we designed to simplify the daily operations of Out of Home customers across international markets. A great milestone in a strong and ongoing collaboration between JDE Peet's and Soda studio.
Award-winning design
The project was awarded a Dutch Interactive Award in the Service category - a recognition of the smart, scalable platform we designed to simplify the daily operations of Out of Home customers across international markets. A great milestone in a strong and ongoing collaboration between JDE Peet's and Soda studio.
Award-winning design
The project was awarded a Dutch Interactive Award in the Service category - a recognition of the smart, scalable platform we designed to simplify the daily operations of Out of Home customers across international markets. A great milestone in a strong and ongoing collaboration between JDE Peet's and Soda studio.
Care to get to know us better?
Care to get to know us better?
Care to get to know us better?
Fred. Roeskestraat 99
1076 EE Amsterdam
The Netherlands
Part of MakerStreet
Fred. Roeskestraat 99
1076 EE Amsterdam
The Netherlands
Part of MakerStreet
Fred. Roeskestraat 99
1076 EE Amsterdam
The Netherlands
Part of MakerStreet