bol
How we made the largest shopping app of the Netherlands together
Services
UX Design
UI Design
Motion Design
Art Direction
bol
How we made the largest shopping app of the Netherlands together
Services
UX Design
UI Design
Motion Design
Art Direction
bol
How we made the largest shopping app of the Netherlands together
Services
UX Design
UI Design
Motion Design
Art Direction

bol has been the largest webstore in the Netherlands for years. With the emphasis on “web,” because that’s where most of the revenue came from. Compared to the website, the app was lagging behind quite a bit. So bol asked us to do something about that.
Read all about the app below or download it in the App Store or on Google Play.
bol has been the largest webstore in the Netherlands for years. With the emphasis on “web,” because that’s where most of the revenue came from. Compared to the website, the app was lagging behind quite a bit. So bol asked us to do something about that.
Read all about the app below or download it in the App Store or on Google Play.
bol has been the largest webstore in the Netherlands for years. With the emphasis on “web,” because that’s where most of the revenue came from. Compared to the website, the app was lagging behind quite a bit. So bol asked us to do something about that.
Read all about the app below or download it in the App Store or on Google Play.
Results
Shopping app of the Netherlands
Shopping app of the Netherlands
Shopping app of the Netherlands
Retail reach in the Netherlands
Retail reach in the Netherlands
Retail reach in the Netherlands
Out of 5 stars in the App Store
Out of 5 stars in the App Store
Out of 5 stars in the App Store

Best shopping app in the Netherlands
Our original mission was: inject a serious design boost into both the app and the team. But we did such a good job, the goal was adjusted: bol had to deliver the best mobile shopping experience in the Netherlands. A pretty ambitious goal - but that’s exactly how we like it.

Best shopping app in the Netherlands
Our original mission was: inject a serious design boost into both the app and the team. But we did such a good job, the goal was adjusted: bol had to deliver the best mobile shopping experience in the Netherlands. A pretty ambitious goal - but that’s exactly how we like it.

Best shopping app in the Netherlands
Our original mission was: inject a serious design boost into both the app and the team. But we did such a good job, the goal was adjusted: bol had to deliver the best mobile shopping experience in the Netherlands. A pretty ambitious goal - but that’s exactly how we like it.
Bye banners, hello storefront
The homepage was the first thing we tackled. In the old design, opening the app meant seeing a collection of banners. We replaced those with a personalized, curated, and structured page - all in the right style, of course.
Bye banners, hello storefront
The homepage was the first thing we tackled. In the old design, opening the app meant seeing a collection of banners. We replaced those with a personalized, curated, and structured page - all in the right style, of course.
Bye banners, hello storefront
The homepage was the first thing we tackled. In the old design, opening the app meant seeing a collection of banners. We replaced those with a personalized, curated, and structured page - all in the right style, of course.



In 2018, we literally and figuratively outgrew ourselves. The app got a full redesign, while innovation continued at full speed. The results speak for themselves: the app performed strongly across all KPIs — and our app users are highly satisfied.
Tim Akkerman, Sr. Product Owner Mobile at bol
In 2018, we literally and figuratively outgrew ourselves. The app got a full redesign, while innovation continued at full speed. The results speak for themselves: the app performed strongly across all KPIs — and our app users are highly satisfied.
Tim Akkerman, Sr. Product Owner Mobile at bol
In 2018, we literally and figuratively outgrew ourselves. The app got a full redesign, while innovation continued at full speed. The results speak for themselves: the app performed strongly across all KPIs — and our app users are highly satisfied.
Tim Akkerman, Sr. Product Owner Mobile at bol
Want to know more about UX Design?
Want to know more about UX Design?
Want to know more about UX Design?
Fred. Roeskestraat 99
1076 EE Amsterdam
The Netherlands
Part of MakerStreet
Fred. Roeskestraat 99
1076 EE Amsterdam
The Netherlands
Part of MakerStreet
Fred. Roeskestraat 99
1076 EE Amsterdam
The Netherlands
Part of MakerStreet